Logo Animation in After Effects – MotiondesignSchool. A structured online course for the future logo animation rockstar. You will learn how to animate almost any icon or logotype, morph it to everything and tell short fun stories.
Our team enjoys logo animation as it’s always really funny. It’s a perfect chance for you to develop your own creativity, to experiment on new techniques and technologies, and a good opportunity to attract the attention of community and potential clients to yourself (yep, that really works).
Logo animation has an extremely low cost of a mistake. If something went wrong, you can always change everything quickly and easily. It gives free rein and allows you to learn something new quickly. That is why we have decided to create this course, which is full of experiments, lifehacks and techniques, cheating in a workflow, analyzing someone else’s works, and lots of fun.
Logo Animation in After Effects – MotiondesignSchool Description
What will you learn in this course?
Here we will overcome the so-called Blank Page Syndrome. We will focus on how to write mini-scenarios and how to find interesting features even in the most ordinary project. And in general, we will figure out how to look at logos/icons so that you would want to animate them.
- Getting started with Basics
Sometimes logo animation doesn’t play the most important role in a video. It’s even easier, for you can make a couple of bucks just with a couple of clicks. You’ll learn how to create the classic “Nice and clean reveals”.
- Animation Principles in Action
In this lesson, we will have a look at the basic principles of animation, which are essential to follow in order to achieve a high-quality result. We will show you in practice how to use each of them and in what order.
Morphing is the basis of logo and icon animation. If you want to tell cool stories, it is crucial for you to know how to naturally transform one shape into another.
Don’t underestimate the power of lines. Everything consists of them: letters, icons, and sometimes even entire illustrations. The wider your range of techniques to work with them is, the more valuable specialist you are.
- Advanced stroke tecniques
Go hard with strokes using 3D, fake 3D, particles, and so on. Become a pro.
- Monoline lettering animation
There is no problem in revealing letters. However, making them lively and with their own unique character is a more complicated task.
- Classic lettering with a mood of success
Now when you’ve learned the dynamics, felt the rhythm of reveals, and learned how to emphasize various aspects, we’ll move from simple to really complex calligraphic logos.
In this lesson, we’ll cover the basics of creating glitch animations. We won’t deal with those glitches created by old TV sets, but with the ones that meet all modern trends and have cool dynamics, textures, and creative presentation.
In this lesson, we’ll demonstrate to you how to experiment with animation styles and how to use already familiar techniques for completely different purposes, for example, combining glitch techniques with bright shape-based design.
Now, when you understand the rules of the game, let’s play around with effects on a whole new level. This is a lesson on how to add a pinch of cyberpunk to any design.
It isn’t necessary for you to be able to draw in order to animate the movement of a liquid, we will show you how to get this effect without taking your hands off After Effects.
- Liquid trails and elements
Here is another cheap way to make any animation cooler. Even if your logo doesn’t have a drop of liquid at all, it isn’t a big deal since you can use all this knowledge to enhance your animation 10-fold.
Some logos or icons often have branded characters, so it would be silly not to take advantage of this.
More and more
Who will learn this course?
The course entirely consists of overviewing different techniques and setups, and of analyzing animation techniques. In general, these all are the stuff that you will never learn without practicing on a real task. Just imagine that you’ve lived three lives of a motion designer in three months.
With the help of animation you can emphasize identity dynamics, demonstrate some microinteractions, and deliver your ideas more clearly. Animation makes everything more eye-catching. That’s a fact. We will show you how to cut losses during routine tasks, and what you can come up with in 1 or 2 days.
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